MDCR
Iconic brands merged together to create pure greatness.
Design, production and promotion of the official Manchester City FC fan kits, spearheaded by Manchester’s very own ‘Kings of Fashion’ – the Donnelly Brothers.
Client
MDCR, Puma, Manchester City FC,
Category
Fashion Marketing
Delivered
July 2021
Project Overview.
The Manchester City x Madchester collection brilliantly captures the dynamic energy of the late ’80s and early ’90s music scene by blending bold design elements with modern football culture. Spearheaded by the Donnelly Brothers, this collaboration between iconic brands has resulted in an iconic, sell-out fan kit that celebrates Manchester’s rich cultural heritage.
Stunning Design.
The Manchester City x Madchester collection showcases a stunning design that embodies the creative synergy between iconic brands and cultural legends. By bringing together the vibrant aesthetics of the “Madchester” music scene and the innovative spirit of Manchester City FC, the pieces reflect pure greatness. The design and production of these fan kits were led by Manchester’s renowned ‘Kings of Fashion’, the Donnelly Brothers, who infused each piece with bold patterns and nostalgic elements celebrating the late ’80s and early ’90s. This collaboration captures the essence of the era, while elevating it to modern fashion standards.
Intelligent Marketing.
Intelligent marketing strategies have been key in driving the success of the Manchester City x Madchester collection. With the Donnelly Brothers at the helm, the promotion focused on leveraging the legacy of the “Madchester” music scene to connect with both existing fans and curious newcomers. The campaign incorporated collaborations with key influencers from both the fashion and music industries, amplifying its appeal and reach. Through targeted social media campaigns and exclusive events, the collection maintained an engaging presence, cultivating anticipation and interest across diverse demographics.
Results & Conclusion
The results of the Manchester City x Madchester collection have been nothing short of spectacular, with the fan kits selling out rapidly due to their immense popularity. This successful sell-out highlights the unique appeal of merging cultural history with contemporary fashion. The collaboration did more than just revisit an iconic era; it also reinforced Manchester City FC’s connection to local culture and innovation. In conclusion, the collection not only celebrated a pivotal cultural moment but also set a benchmark for future collaborations, demonstrating the power of integrating sports, music, and fashion.